Bloggers: A portrait of the internet’s new storytellers
The Pew Internet & American Life Project has a new report out, Bloggers: A portrait of the internet’s new storytellers.
Summary of Findings at a Glance
- Blogging is bringing new voices to the online world.
- Telephone surveys capture the most accurate snapshot possible of a small and moving target.
- Contrary to the impression created by the press attention on political blogging, just 11% of bloggers say they focus mainly on government or politics.
- The blogging population is young, evenly split between women and men, and racially diverse.
- Relatively small groups of bloggers view blogging as a public endeavor.
- The main reasons for keeping a blog are creative expression and sharing personal experiences.
- Only one-third of bloggers see blogging as a form of journalism. Yet many check facts and cite original sources.
- Bloggers are avid consumers and creators of online content. They are also heavy users of the internet in general.
- Bloggers are major consumers of political news and about half prefer sources without a particular political viewpoint.
- Bloggers often utilize community and readership-enhancing features available on their blogs.
Related
Pew Internet & American Life Project
Princeton Survey Research Associates
