Bring your organization up to date by learning how to develop a social media plan, taking into account its larger strategies and objectives. Learn about monitoring the web for mentions of your organization and conversations that are of interest, and joining in. Consider your organization’s key audiences or communities, where they are online and how to engage them. Learn about online community building, and measurement that is meaningful.
This is a full day introductory overview session with a focus on strategy and methods rather than specific tools or tactics.
Learning outcomes for participants:
- How social media efforts can fit into your organization’s existing strategies.
- How to monitor social networks for conversations about your organization and other topics that are of interest to you.
- How different audiences or communities have different levels of engagement online, and how to reach out to them.
- Planning your organization’s method for responding to queries and comments and engaging in conversations.
- Methods for online community building.
- Looking for measurement that is meaningful.
Participants are expected to have a basic knowledge of blogs, wikis, Facebook and Twitter.
Management or executive level employees in library, non-profit and other organizations that want to start new social media engagements or improve existing engagements.
Marketing or PR staff in information-related organizations such as libraries who want a broader perspective on how their organizations can get involved in social media.