W15: From Media Monitoring to Media Insight (Pre-conference Workshop)

(October 24, 2010 / 9:00 AM–12:00 PM)

Media monitoring as we know it is evolving. Learn the latest methods, tools, and techniques used in the world of communications, politics and public affairs to extend your existing monitoring service with insight and analysis for better decision making. This hands-on workshop introduces you to simple and advanced tools you can use immediately. It includes a survey of the latest tools and applications and illustrates their use with real world products and services. This workshop will be of interest to competitive intelligence professionals and anyone looking to ramp up their media monitoring service and to impress their customers.

C106: Mobile Future

(October 25, 2010 / 4:15 PM–5:00 PM)

Co-presenting with Joe Murphy (Yale University) and Chad Mairn (St. Petersburg College).

What are some of the mobile programs currently in development? What are other organizations doing that libraries can learn from? Hear what our experienced and forward-thinking panel highlights and what we should be paying attention to in the next year to shape our plans for a mobile future. An interactive discussion of topics from the day will be included.

C302: Value-Added Research

(October 27, 2010 / 11:30 AM–12:15 PM)

Co-presenting with Amy Affelt (Compass Lexecon) and Qin Zhu (HP Labs Research Library).

Many corporate librarians use specialized clipping and alerting services to deliver value through a tangible, pragmatic information product. Daily information alerts that are tailored to individual requestors’ interests delight constituents on a daily basis, meeting their needs by playing an active, consistent role in their success. Affelt details how e-book readers such as the Amazon Kindle and the iPhone can help librarians quickly and easily look for, clip, and archive critical information, explore techniques for streamlining and organizing information through the use of these devices so that it can be delivered to requestors when and where it is needed and explains the process of integrating content from librarians’ e-book readers to requestors’ smartphones. Lee discusses going beyond media monitoring to provide insight and analysis. Zhu discusses discovery tools and processes used to put information into context.

Internet Librarian Advance Program

View the Internet Librarian Advance Program at http://www.infotodaycom/il2010/program.asp.

via Nielson

Infographic by the PPC Blog.com

via Plaid Creative

What will the re-tweeter do?  When a follower of @sla2010 posts a tweet with the hashtag #sla2010 in their tweet (probably best at the end of the tweet) that tweet will be posted to the @sla2010 account and circulated to all of @sla2010’s followers.  The username of the person who sent the original tweet will appear at the start of the message followed by a “:”.

At conference, there will be a 2 minute delay before tweets are re-tweeted.  This year twitter has been whitelisted the @sla2010 account which means there will be limits on how many tweets can be posted to the account.  Yay!

Re-tweeting is helpful for:

• segregating your #sla2010 tweet stream from your other streams
• sending broadcast messages (2 minute delay at conference) to all @sla2010 followers
• finding out what others at conference are doing, seeing, hearing, eating, drinking, etc. (Author’s note: this will be especially important in New Orleans!)
• asking questions and getting answers
• experiencing the conference virtually – check out the virtual conference component as well
• creating an archive of tweets for future or live analysis

This is an opt-in service.  Only your tweets with the hashtag (#sla2010) will be re-tweeted and you must be following sla2010 for it to work.  Also, tweets from protected accounts won’t be re-tweeted.

Using a number of tools out there, you can also follow the #sla2010 hashtag:

• via RSS
• search.twitter.com
• TweetDeck
• TweetChat
• Many others

The re-tweeter is brought to you by the SLA Innovation Laboratory!

via Flowtown

via Flowtown.

By answering a series of 12 questions, you can develop a rather robust Social Media Policy for your organization.  Every question in the series allows you to limit or expand the use of social media and also allows for the insertion of the name of the individual or department who is accountable or who can provide assistance when necessary.

Here is a sample Social Media Policy for Yankeeincanada.com after selecting the answers that would allow for fairly open use of social media.

YIC Social Media Policy

This policy governs the publication of and commentary on social media by employees of Yankeeincanada.com and its related companies (“YIC”). For the purposes of this policy, social media means any facility for online publication and commentary, including without limitation blogs, wiki’s, social networking sites such as Facebook, LinkedIn, Twitter, Flickr, and YouTube. This policy is in addition to and complements any existing or future policies regarding the use of technology, computers, e-mail and the internet.

YIC employees are free to publish or comment via social media in accordance with this policy. YIC employees are subject to this policy to the extent they identify themselves as a YIC employee (other than as an incidental mention of place of employment in a personal blog on topics unrelated to YIC).

Publication and commentary on social media carries similar obligations to any other kind of publication or commentary.

All uses of social media must follow the same ethical standards that YIC employees must otherwise follow.

Don’t Tell Secrets

It’s perfectly acceptable to talk about your work and have a dialog with the community, but it’s not okay to publish confidential information. Confidential information includes things such as unpublished details about our software, details of current projects, future product ship dates, financial information, research, and trade secrets. We must respect the wishes of our corporate customers regarding the confidentiality of current projects. We must also be mindful of the competitiveness of our industry.

Protect your own privacy

Privacy settings on social media platforms should be set to allow anyone to see profile information similar to what would be on the YIC website. Other privacy settings that might allow others to post information or see information that is personal should be set to limit access. Be mindful of posting information that you would not want the public to see.

Be Honest

Do not blog anonymously, using pseudonyms or false screen names. We believe in transparency and honesty. Use your real name, be clear who you are, and identify that you work for YIC. Nothing gains you notice in social media more than honesty – or dishonesty. Do not say anything that is dishonest, untrue, or misleading. If you have a vested interest in something you are discussing, point it out. But also be smart about protecting yourself and your privacy. What you publish will be around for a long time, so consider the content carefully and also be cautious about disclosing personal details.

Respect copyright laws

It is critical that you show proper respect for the laws governing copyright and fair use or fair dealing of copyrighted material owned by others, including YIC own copyrights and brands. You should never quote more than short excerpts of someone else’s work, and always attribute such work to the original author/source. It is good general practice to link to others’ work rather than reproduce it.

Respect your audience, YIC, and your coworkers

The public in general, and YIC’s employees and customers, reflect a diverse set of customs, values and points of view. Don’t say anything contradictory or in conflict with the YIC website. Don’t be afraid to be yourself, but do so respectfully. This includes not only the obvious (no ethnic slurs, offensive comments, defamatory comments, personal insults, obscenity, etc.) but also proper consideration of privacy and of topics that may be considered objectionable or inflammatory – such as politics and religion. Use your best judgment and be sure to make it clear that the views and opinions expressed are yours alone and do not represent the official views of YIC.

Protect YIC customers, business partners and suppliers

Customers, partners or suppliers should not be cited or obviously referenced without their approval. Never identify a customer, partner or supplier by name without permission and never discuss confidential details of a customer engagement. It is acceptable to discuss general details about kinds of projects and to use non-identifying pseudonyms for a customer (e.g., Customer 123) so long as the information provided does not violate any non-disclosure agreements that may be in place with the customer or make it easy for someone to identify the customer. Your blog is not the place to “conduct business” with a customer.

Controversial Issues

If you see misrepresentations made about YIC in the media, you may point that out. Always do so with respect and with the facts. If you speak about others, make sure what you say is factual and that it does not disparage that party. Avoid arguments. Brawls may earn traffic, but nobody wins in the end. Don’t try to settle scores or goad competitors or others into inflammatory debates. Make sure what you are saying is factually correct.

Be the first to respond to your own mistakes

If you make an error, be up front about your mistake and correct it quickly. If you choose to modify an earlier post, make it clear that you have done so. If someone accuses you of posting something improper (such as their copyrighted material or a defamatory comment about them), deal with it quickly – better to remove it immediately to lessen the possibility of a legal action.

Think About Consequences

For example, consider what might happen if a YIC employee is in a meeting with a customer or prospect, and someone on the customer’s side pulls out a print-out of your blog and says “This person at YIC says that product sucks.”

Saying “Product X needs to have an easier learning curve for the first-time user” is fine; saying “Product X sucks” is risky, unsubtle and amateurish.

Once again, it’s all about judgment: using your blog to trash or embarrass YIC, our customers, or your co-workers, is dangerous and ill-advised.

Disclaimers

Many social media users include a prominant disclaimer saying who they work for, but that they’re not speaking officially. This is good practice and is encouraged, but don’t count on it to avoid trouble – it may not have much legal effect.

Don’t forget your day job.

Make sure that blogging does not interfere with your job or commitments to customers.

Enforcement

Policy violations will be subject to disciplinary action, up to and including termination for cause.

via Gigaom

via Flowtown.